GAENUSS

Anyone offering five different business areas as a sole proprietor faces a communication challenge. The website needs to show that the areas belong together, without losing the visitor between countless subpages. For Marcel Gähwiler, founder of GAENUSS GmbH and specialist in sales, business consulting, purchasing, leadership and event planning in the food industry, we developed a one-page website that brings all five worlds together under one clear concept.

Technologically the site runs on Contao, an open-source CMS with Swiss and German distribution that's particularly well suited to demanding presentation sites with individual design. We developed the theme from the ground up and tuned it to Marcel Gähwiler's direct, personal voice: large-format imagery from the food world, clear typography, clearly numbered sections for the five business areas. Anchor navigation guides through the page, so visitors can jump straight to what interests them without losing the overall impression.

The site deliberately works as a digital business card rather than a classic marketing machine. There is no blog, no newsletter funnel, no complex conversion logic. Instead, every section leads to the same action: contact via form or phone. This fits the client's positioning, who builds his business primarily through referrals and personal contact.

We look after the site with maintenance and occasional extensions as the business grows. As a Contao Premium Partner, we have direct access to the platform's development team when needed, which makes maintenance efficient. The project shows how a single-person business with clear positioning can present itself professionally without over-dimensioning beyond its actual needs.