JAB.X.BURN

JAB.X.BURN is a new fitness boxing studio in Zug, combining high-intensity boxing workouts with cardio and functional fitness. Launching a studio like this needs a website that does more than serve as a digital business card. It has to carry the energy of the brand, attract new participants to a trial class, and at the same time handle operational tasks like class booking and credits management cleanly. We built the site so all three layers work together.

The creative direction came directly from the client, the technical implementation from us. We developed the WordPress theme from the ground up to JAB.X.BURN's specifications. The homepage greets visitors with a video hero showing training footage from the studio, with separately optimised versions for desktop and mobile to balance performance and visual impact. The brand language carries through consistently, from the bold typography to the black-and-white imagery and accent elements.

A particular requirement was the integration of the specialised fitness booking system bsport.io, which JAB.X.BURN had set as a precondition. We integrated the bsport components into the theme so visitors can book a class or buy credits directly from the website, without feeling they have switched into a foreign environment. The transitions between marketing content and booking functions are seamless, with consistent typography and visual language.

We have been looking after the site since launch with maintenance, updates and targeted development along the studio's marketing campaigns and class schedules. A studio business lives from reach, repeat visits and retention. The website is less a marketing instrument than a part of the daily customer journey, from first interest through trial class to regular attendance.