Orinad Coiffure

Orinad Coiffure operates 15 hair salons across Switzerland, from Basel via Zurich to Chur. A website for a business like this needs to do two things at once: carry the brand promise and at the same time deliver the right local information for every location, from opening hours to directions to online booking. We built the site so both layers work together cleanly.

The creative concept came from an agency, the implementation from us. We built the WordPress theme from the ground up and programmed all the functionality. Each location has its own subpage with imagery, address, opening hours and direct access to online booking. The central brand experience stays consistent: unified visual language, unified pricing, unified navigation. Content such as trends, product innovations, apprenticeship listings and seasonal promotions is maintained centrally and displayed uniformly everywhere.

A central requirement was the seamless integration of the specialised hair salon booking system that Orinad uses. ⚠️ Customers book an appointment at their preferred location, with their preferred stylist, at their preferred time, often even on the same day. We integrated the booking interface into the theme so it feels like a native part of the website for the end user, with consistent typography and visual language.

Since launch we have been responsible for the maintenance and operation of the site. The most recent iterations focused on comprehensive SEO optimisation and pagespeed improvements, which have made the site noticeably faster and more visible in search results. The website grows with the business, instead of needing to be replaced after a few years.